They are usually "off brand" or Sweet-n-Low, but this pink packet? It was Equal.
At first I wondered how tired I was. Was my mind really playing tricks on me? Nope, it was there all right. An entire caddy of saccharin sweeteners, dressed in pink, wearing the same name of a sweetener I'd come to associate with aspartame and blue.
Being the naturally curious/journalistically educated person that I am, I took to the internet to see what the heck was going on. It appears that Equal and PureVia are part of the same company. Equal now makes Equal Blue, Pink, and Yellow. That's aspartame, saccharin, and sucralose. PureVia comes in green packets.
So what does that give us? A rainbow of artificial sweetener options! And you know who loves rainbows? Unicorns. Also, Nyan Cat.
Thanks, Equal. Now I have yet another way to confuse my friends when asking them to pass me a fake sugar at a restaurant. Blue ones were previously always "Equal" to me. Now I need to go with the color codes.